La Lune ／ 鏤月
Identity Design/ Package Design/ Graphic Design
Client: La Lune
AD, CD, GD: Cowei Liu
[EN]
La Lune, the brand name, originates from the Chinese ci poem "Dignified Ci" by Li Yifu, a renowned Chinese poet and a chancellor of the Chinese dynasty Tang Dynasty. The idea of the visual identity also cames from the quote from "Dignified Ci":
" Engrave the moon for a singing fan.
Cut out clouds for a dancing dress."
We extended the imagination beyond the fan and linked it to the abstract image of the key commodity of La Lune, a gem.
[CN]
鏤月品牌名源自中國唐朝 · 李義府《堂堂詞》:「鏤月成歌扇，裁雲作舞衣。」。視覺識別系統亦從此處延伸，使用寶石作為基本型，構成商標「扇」的圖面。
