Cakelane branding

Cakelane is a brand-new cake studio from home baking and premium recipes for clients who are deeply about bringing their dream cake to life with the freshest ingredients. Cakelane needed a brand that could stand out, be friendly and flexible enough to suit their business development plans and be accessible to those collaborative clients.

​Lionnaires branding delivered all that and more orchestrating a visually distinctive witty, premium and friendly brand identity that's providing a strong framework for future growth. The look, feel and voice gives Cakelane studio a new lease of life by introducing a variant which romances the “pinch of goodness”.