My role :
Manage production of C-HR European Model Launch with Pre-Sales launch kicking off at Geneva Motorshow
Lead production team (copywriter, designer, developer : Toyota Europe CMS (Tridion) and HTML)
Supervising all operational tasks related to the projects to ensure push live (budget, timing plan, QA, testing, coordination)
Campaign roll-out:
•Shoot in Poland : key angles in studio, studio dynamic shots and image film
•Teaser toolkit
Social edit of the first glimpses of the car's exterior design
•Pre-Sales article page on toyota.europe.com, revealing the first image film and studio shots of the car
•Pre-Sales editorial toolkit
Creating simple visual assets pushing the exterior design of the car: parallax cinemagraph, reverse black&white subliminal image, out-of-the box gyroscope effect animation
•Pre-Sales Article page update with interior shots when available
•Shoot of assets with a warmer feel in Madrid : day and night, static and dynamic, lifestyle
•Pre-Sales Article page update with Madrid imagery and creating a dedicated JBL interactive section on the page to facilitate discovery of the sound system characteristics
•Editorial activation : monthly toolkits, developing creative assets for social networks and a newsletter
Deliverables :
product assets, campaign assets : prints, OOH, 2 webpages optimised for mobile, social toolkits and editorial content, print brochure
Toyota C-HR full car chapter https://www.toyota-europe.com/new-cars/c-hr/
