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    Packaging proposal for Vichy Catalán
    Published:
Vichy Catalán. New Can Visual Concept
"Trencadís"  - Brittle
 
The Brief:
Vichy Catalan is a company of carbonated water based in Barcelona. Traditionally, Vichy had been always served in a glass bottle.
After more than 170 years, the brand wanted to launch its first can and use it as an excuse to rethink the graphic personality of Vichy.

DESIGN PROPOSAL, CAN #1.
Idea:
TRENCADÍS - Brittle
Vichy has always been related to classic fine arts, and specially to the Catalan Modernism.
To create the design, we took the “Trencadís” technique, mostly used by Gaudí. We took the concept of destroying objects in order to remix them and create a new one. So, we destroyed the bottle, to create the can.

Team:
Creative Director: Xavi Solé
Art Director: Ferran Mestre 
Producer: Jordi Peñalver
DESIGN PROPOSAL, CAN #2.
MAKING OF
VISUAL CONCEPT