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I re-branded 5 Hour Energy, a leading energy shot beverage. The new brand is bold, energetic, and youthful.
This is a rebranding for 5 Hour Energy. The new logo gives the brand an energetic and bold energy. I used strong colors and simple gradients to carry this feeling throughout the whole brand. A variety of Bold colors are  used to set a slightly playful mood and to differentiate the shot flavors.