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Market the launch of two unique flavors in a way that stimulates the senses of 16-22 year-olds and smacks 'em over the head at different touch po… Read More
Market the launch of two unique flavors in a way that stimulates the senses of 16-22 year-olds and smacks 'em over the head at different touch points. "But it's just gum" you say? The first flavor: a simultaneous warm and cool mint. The other: a bubblegum that changes from sour to sweet. Pretty neat. Read Less
Published:
5 Gum Solstice and Zing product launch


Online advertising keyframes
Rich media expanding units. Mix (and scratch) your warm and cool sounds.
Online advertising keyframes
Rich media expanding units. Bubbles follow your lead and transition from sour to sweet. Yum!
Interactive screensaver
Cool Iris News Partnership 
role: associate creative director