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    Christmas Greeting Card for Gas Natural
    Published:
Gas Natural
Share motivation
 
The Brief:
To create the Christmas Greeting Card of Gas Natural.
Idea:
The economic situation of Spain makes everyone feel sad, so the campaign had to be full of optimism and motivation. That’s why we created “The Motivs”: tiny characters made of positive energy.

In a Microsite, the users could create their own Motiv, set up the messages, animations, the tone and send it to their friends. 

It has been the most re-sent Christmas Card in Gas Natural’s History.

 
Team: 
Creative Direction: Ramon Castillo
Copywriting: Xavi Solé
Art Direction: Hilaria Totaro
Programming: Héctor Sánchez Pajares
MOTION CLIPS
SCREENSHOTS