Defining Seward music is not an easy task because it sails among a variey of musical personalities. It could be added that it is a fusion of Folk, Rock, Psicodelia, Electronic, Free Jazz, Jazz...

There it is the project key, the starting point. Of course the solution, that's to say defining them graphically, had to be linked to the change of language. Or at least, to the change of representation system. The creation of a suitable syntax based on a new meaning of common elements already visited, is the conceptual basis of the artwork for the LP.

Having this idea as an hypothesis and taking as a base the picture provided  for the sleeve, which had been used with some hue variations on the two first records of the trilogy, I decided to articulate the whole identity of the new record basing my work on two premises: the code change and structuring through the hearing, the time flow. From amazement to order, from incomprehensible chaos to a perception of the new reality.

To achieve it, I took the picture and changing the file format (code change) I put it into a sound processing software applying filters and processes (grammar) which are typical of the music creation. I changed the file format of the resulting glitch to be able to render it graphically. I split this new image up almost to vanishing so that, through the record hearing and the time flow, I could order it again in a comprehensible way.

The hearing advances playing with chaos and surprise, understanding the graphic concept at the same time as the group musical language is understood.

The circular shape evokes not only the shape of vinyl records but the moon cycles, gathering up the heritage of lunar calendars and the chronofotography representing the time flow (for the moon phases) on a unique surface.

Searching for a new visual identity appropriate to the musical identity, I propose  language change, deconstruction, organization and meaning as key elements in the artwork design.