Benjamin Jooste's profile

BLIMP: Service Design, Editorial Design, Social Design

Editorial Service Design
Book and character design that teaches emotional identification and responsibility to young children through the story of a young 
balloon called Grey. The book was part of a larger toolkit containing activities that share the same goal of teaching emotional awareness. The toolkit was designed by myself and two other designers, each designer took charge of an activity within the toolkit.
Below is an overview of the characters and book design.
Below is an overview of the entire toolkit:
Logo design
Toolkit overview
Activity one overview: Grey
Activity two overview: Feel and Deal
Activity three overview: Act out
BLIMP: Service Design, Editorial Design, Social Design
Published:

BLIMP: Service Design, Editorial Design, Social Design

A social design toolkit that aims to teach emotional stability, rights and responsibility.

Published: