My Approach for Content and Layout
My priorities for the site design were to keep it visual and limit copy at the surface level. The site was designed to be content-first. Most of our users were expected to interact with this on desktop, so we prioritized a rich desktop experience that seamlessly transitions to mobile. The home page acts as an overall site narrative and guides the user through each section of the site. Users never need to leave the first page, unless they want to learn more. Access to giving is persistent and stands out from the variety of colorful images. Bold and dramatic imagery connects to stories that support the case for supporting the arts through a financial contribution.