Slice of Summer
Kleenex® Brand: Fruit wedge series
Awards
International Pentawards - Best of the Show / Diamond Award
International Pentawards - Best of the Show / Diamond Award
Dieline Awards - First Place Bath & Beauty, Health & Personal
Brand Packaging Magazine - Best of Show, Packaging that Sells Gold Award
American Graphic Design Awards - Winner in Packaging Category
Since the illustrations are the primary part of each carton, the challenge was to create artwork that works uniquely with the carton design using a style that highlights the spirit of summer. Working with the awesome people on the Kleenex design team, I created illustrations of three summer fruits with the goal to form a marriage of the illustrations with the design of the package, the brand, and the product.
Published in the “The Package Design Book” by TACHEN
In-store display
Two more fruit wedges were later added to the series.
Other publications/awards include:
New York Times - A Sharp Focus on Design When the Package Is Part of the Product
By Andrew Adam Newman
Communication Arts - Exhibit > LinkI.D. Magazine Annual Design Review - Packaging Design Distinction
Project credits:
Kimberly Clark Corp. Brand Design Team
Hiroko Sanders, Illustrator/Artist/Designer
Kimberly Clark Corp. Brand Design Team
Hiroko Sanders, Illustrator/Artist/Designer
