Scripts - Comedy, understated I
Sometimes humor offers a memorable way to communicate a message.  It doesn't always have to careen wildly over-the-top, either.    This series of scripts leans more toward the droll.


Tylock – Umpire radio

When your eyes are your career, your LASIK surgeon has got to be someone you trust. That’s good advice – just be careful to whom you offer it.

The Word Tejas radio

The Rangers want fans to expect an enjoyable atmosphere and high-quality baseball.    Texans take a lot of pride in their state's history.  This spot used the latter fact to communicate the former ones.
Skateboard radio

The Mesquite Championship Rodeo folks felt their audience came to see the sport's extreme side.  We designed this campaign to target a younger demographic that already had an inclination toward entertainment options with such qualities.
Heifer radio

People know Texas for, among other things, the friendliness of its people and the quality of its beef cattle.  This spot uses those two items to point out that the Rangers incentivize their folks to offer great customer service.  Hey, you know you've done a good job when the company president gives you a cow.
Potomac Garage Solutions - Solved radio

The client offers a complete line of products with which to trick out one's garage. They also provide turnkey service. This spot found a way to work in lots of their features while also highlighting the ease with which a client can have them put into place.

Yes, Potomac Garage Solutions makes it easy to have a great looking garage. And they don’t even mind if you take the credit.

What’s the competition for a product sold at the holiday season? Well, just about anything else Santa could cram through a chimney. We looked to position Rangers 10-packs as a desirable present immune to the shortcomings of traditional elf-borne gifts.
Scripts - Comedy, understated I
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Scripts - Comedy, understated I

Scripts Humor Grin at will Who writes this stuff? Rush Olson
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