Campaign objective: Presentation of the brand @Medellín as an innovative proposal that from the information technologies opens to the users the access to a wide world of possibilities in which the interaction, knowledge, the creation of community and the formation of the individual.
Key concept for the visual proposal: Augmented reality, virtual reality, interactivity, community, networks, thought, knowledge, information society, telepresence.
Expand your ideas
Expand your community
Expand your world