A New Voice of Hunger
Advertising, social media and direct marketing campaign
Advertising, social media and direct marketing campaign
At the large global nonprofit I worked at our in-house creative agency was tasked with coming with a marketing campaign to raise awareness and money during the global food crisis that occurred about four years ago. The crisis took most NGO’s by surprise as a combination of a spike in food costs for staples such as rice and corn, unusually bad weather and rising fuel prices squeezed the global food market plunging millions of families into hunger for the first time. The client loved it. It was a fresh twist on an evergreen subject that tends to suffer from giving fatigue. Raised millions of dollars.
