CLIENT: «HirschRudel» (by Verpoorten) is a herbal liqueur which goes back on an original recipe of the owner's grandma. HirschRudel won numerous awards around the globe.
JOB: Brand campaign: Target audience is women between 25 and 55. Since the brand wasn't established yet, we were hired for a striking presentation of the bottle. We didn't want to show the product in a floating / hovering state on some background, so a neutral yet recognizable surrounding was needed. There was also a need for adding a social and female aspect for having the right impact on our defined target audience … all this wrapped into a flexible and scalable idea for future matters.
The idea to use «hands» for both, the social and the female element, came up quite quickly. We found this ideal, because it's easy to transport the product is for girls. And most importantly: hands can do everything, which makes the whole concept highly scalable. Furthermore, living pictures are much more interesting for girls, right?
THE LAST DROP
One of the first ads, to show that HirschRudel bottles are mostly empty … In reference to the shown last falling drop, we created the text as a toast which refers to a famous German saying.
Every year in february, we celebrate the so-called «5th season» in Cologne and Bonn (Germany). The «Kölscher Karneval» (Cologne Carnival) takes about a week. Summarized, people wear custumes, everyone is quite funny, a lot of alcohol is being consumed and inhibitions decrease to a minimum level. Overall, it's a state of exception. For the ad below, we used some typical parts of the costumes and created a deliberately silly and kinky rhyme to catch the 5th season's atmosphere. Published in social media, we invited for continuing the rhyme's story to win a few bottles of HirschRudel.
"HAPPY EASTER, GRANDMA!"
The word "Oma" (German for "Grandma") clarifies why the old teapot is there – and focuses on the young target audience (who else than the grandchildren should say "Oma" …). Other impressions could be the little nastiness (to make Grandma drunk) or that Grandmas sometimes like to jazz up their teas …
Ad developed in the «Finesse» mazazine. As these days were extremely hot and sunny here in Germany, it offered itself to create a vanilla ice recipe proposal to seduce people to copy.
That's still a prototype, to show that even zombies love HirschRudel. Maybe we look for a different idea, but we love how spooky it is on the other hand …