Digital advertising for Uganda Baati, Uganda's leading manufacturer and supplier of roofing tiles and sheets. It operates under the Safaal Group supplying roofing equipment and accessories all over Africa.
The two posts below were for a campaign ideas for the Dumuzas iron sheets brand against another roofing competitor. The main emphasis was on Dumuzas standing out as the best iron sheets in the market without a doubt.
Daily social posts for Uganda Baati continue below. Scroll through.
This post below was a weekend post so the direction was a little lighter still with a "roof-centric" theme.
The post below was to observe World Heart Day which was trending on social media then.
This post was to go with #Caturday, a trending hashtag on social media on Saturdays.
This was a time when tourism was being promoted through discounts on travel and the hashtag #UgTravelMonth. We hoped on this for more visibility.
#WorldHabitatDay was the common trend on social media that day.
A post with a little trivia on entertainment still with a roof scene/theme. This was adapted from the movie "Mary Poppins".
A post to recognise #WorldTeachersDay, a hashtag that trended massively on all social media platforms.
Playing on the once trending video clip of goats playing on what looks like a roofing sheet manufactured by Uganda Baati.
The hashtag #WorldFamilyDay was a big trend so we hoped on it with this post.
Around this time of year was the rainy season so we needed a post to match.
Trying to catch people's attention with entertainment that was familiar to most. At the time it was Breaking Bad and the pizza on the roof was a scene that stood out. We wanted to use it for visibility and some engagement.