Cafe Leon co.
Brand Identity and Application design
This project is a brand new cafe Corporation; Cafe Leon. Cafe Leon represents the brand that provides the best quality of coffee. And the key value of the brand is to provide customers with the best quality coffee. To effectively shows this brand philosophy, when designing a brand, I concentrated to show confidence and classic brand in brand logos.
The lions used in the brand name is used to effectively represent the symbol image of brand. Also, by flattering the shape of the lion, it gave a classical impression. The logotype is also inspired by classical poetry; Serif typeface.
Through iconic and effective brand logo design, the value of the brand is effectively displayed.