Brand identity and packaging design

Launched in 1995 in Brazil, the brand OX has revolutionized the personal care market with products based on "ox marrow," recognized for its effectiveness. In recent years, the brand has acted inconsistently performed and virtually no communication efforts, which contributed to the weakening of the brand as a whole.

The DesignAbsoluto work was to reposition the brand as a whole, within the new vision where the line OX is to deliver treatment in a completely new perspective to the consumer.