The communications are artistically conceptual, featuring playful tactile elements that draws audience's attention, by peaking at their curiosity and interest. Featuring paper cut outs and paper models of the inhabitants of Coney Island, they bring light to their existence and encourage our audience to explore the island to find them.
The communications will also then lead audiences to download the Coneydex mobile application. It is an application that informs them about the various attractions and park initiatives that are carried out by NParks. It also acts as a database for park goers to use and explore the various fauna and animals that inhabit the island and fulfil their want for exploration.
The Coneydex will follow you through your exploration of the oasis of green that is Coney Island. With information on the various animals and environmental initiatives conducted by NParks, this app will be their pocket guide when adventuring the rustic forests of Coney Island.
