Petro Cherkasets's profile

Personal Identity / Self Branding

DESIGN BRIEF
Identity design should accurately express my personality. Logo mark has to be recognizible so it would be easy to memorize yet there has to be uniqueness and personal touch. 


EXPLORATION
To get to the final logo mark many options have been explored. Primarily I experimented with the first Latin and Cyrillic letter of my name.


FINAL CONCEPT
I combined Pi symbol with a circuit board to show creativity and passion for technology. Moreover, "П" is the first letter of my Cyrillyc name.   


LOGO CONSTRUCTION
I created grid based on Golden Ratio proportions to express my love for geometry and attention to details.


SAFE AREA
To make my first name more memorable I made it more expressive. Also my surname is slightly wider than my name to maintain optical balance. 


LOGO ANIMATION
Glitches are essential motion design elements of my visual identity.


COLORS
I chose muted dark blue to create technological and trustworthy image. 


FONTS
Monospace font along with bold typography were used to highlight the technological competence and trustworthiness.


PATTERNS
I am passionate about Computer Science so I chose binary patterns to be a part of my visual language. 
Personal Identity / Self Branding
Published:

Owner

Personal Identity / Self Branding

Published: