Project Overview:
Re-brand BRAE identity to showcase sustainability features of their product line. In addition, create targeted collateral pieces for key customer groups including homeowners, business owners, and school administrators that addressed their specific needs. Develop advertising campaign promoting benefits of rainwater harvesting products.
My Responsibilities:
Developed targeted marketing strategy focused on three key customer groups the brand wanted to address. Led redesign of the brand's logo. Directed targeted messaging and imagery that was more appealing to non-technical decision makers. Ensured branding consistency across entire collateral set. Directed development of new print advertisements targeting design and educational communities.
Re-brand BRAE identity to showcase sustainability features of their product line. In addition, create targeted collateral pieces for key customer groups including homeowners, business owners, and school administrators that addressed their specific needs. Develop advertising campaign promoting benefits of rainwater harvesting products.
My Responsibilities:
Developed targeted marketing strategy focused on three key customer groups the brand wanted to address. Led redesign of the brand's logo. Directed targeted messaging and imagery that was more appealing to non-technical decision makers. Ensured branding consistency across entire collateral set. Directed development of new print advertisements targeting design and educational communities.
Group shot of brochure sets for Home, Business & Schools
"Home" Brochure for Residential market segment : Homeowners, Residential Housing managers
"Business' Brochure for Commerical market segment : Wholesalers, Retailers, Sm Business & Corporate customers
'School' Brochure for Education market segment : Public or Private K-12 & Higher Education customers
Case Studies Template
Full Page Advertisement - Ran in GreenSource Magazine
3" x 4.5" Advertisement - Ran in EVO (magazine), A Green Schoolhouse Series Publication
