National cross-market seasonal in-store series
National - Loblaw family of stores - all departments
As Loblaw markets themselves nationally under 23 different store brand models, the strategy asked for simple messaging, unity, bright design and cost efficiency. Each campaign needed to be easy to execute instore and cross all store departments and retail formats nationally.
I created the messaging and design, from brief to final file preparation. As the Joe Fresh team typically created their own department signage, it was a huge success to see my Father's Day creative in their department.