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Pantone Canvas Gallery
AIGA Member Gallery
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Branding and packaging design concept and re design
A revolutionary redesign of both brand and packaging that has a greater on shelf impact and increased sense of modernity. Addressing the brand, through the levelling the perimeter of the letters, the serif of the S was reduced and the stability increased. This initiated a sense of strength and masculinity whilst maintaining brand loyalty and recognition.
Vertical architecture use of the brand ‘S’ on the packaging served to both update and increase a perceived sense of size. The full brand wordmark and fragrance in a solid block added further structure and the bold use of colour and a graduated pattern served to clarify different variants. An overall matt finish pitches the brand and packaging to the identified male consumer.  
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85
1.6k
4
Published:

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A bold use of colour, crafted alongside textured backgrounds were explored for the overall packaging solution, with a number of concepts using th Read More
85
1.6k
4
Published:

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Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives