—the objective of this project is to recreate an engaging dining experience that will have the customers feeling like their at their grandma's house. 

› the mood board of this project included a lot of brick walls, family portraits, and typography from the 60s and 70s. (photos from various sources)

› the logo is designed to reflect the modern take on soul food this restaurant takes

› logos can be easily transferred on recycled vinyl discs with a custom rub-off

› the menu is design to look like a vinyl record song list. it emphasizes the music aspect of soul music and also makes it engaging for the audience. 

› this menu design allows for menus to be stored away discreetly without disturbing the experience of the restaurant (photo from urban outfitters)