The Fresh Eyes Cuba project was organized around a 10-day immersive trip to Havana, Cuba and in collaboration with the Instituto Superior de Diseño (ISDi) to better understand the culture. This informed the design briefs and outcomes for the final exhibition.
Setting the tone for the installation, branding elements captured the Cuban essence through imagery, colors and delivery methods that included material re-purposing and analog technology. The hand-set type exhibition logo was created using ArtCenter’s Archetype Press. Each printed invitation contained a unique photo curated from student photographs.
The identity was applied to an exhibition which housed the work of 14 students.
Photography by: Tais Ghelli, Luisa Betancur, and Karlo Francisco