Fresh Eyes Cuba: Exhibition Branding
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    The Fresh Eyes Cuba project was a 14-week intensive studio course, organized around a 10-day immersive trip to Havana, Cuba, the core cultural ex… Read More
    The Fresh Eyes Cuba project was a 14-week intensive studio course, organized around a 10-day immersive trip to Havana, Cuba, the core cultural experience which informed the design briefs and outcomes of the studio. Setting the tone for the installation, branding elements captured the Cuban essence through imagery, colors and delivery methods that included material re-purposing and analog technology. The hand-set type exhibition logo was created using ArtCenter’s Archetype Press. Each printed invitation contained a unique photo curated from student photographs. The digital invitation was derived from a student video that followed an egg-shaped lemon-colored taxi driving through the streets of Havana. At the installation, lighting was manipulated by inserting cardboard pieces into the overhead fixtures, a technique inspired by Cuban resourcefulness. Read Less
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This project was a 14-week intensive studio course, organized around a 10-day immersive trip to Havana, Cuba: the core cultural experience which informed the design briefs and outcomes of the studio.

Setting the tone for the installation, branding elements captured the Cuban essence through imagery, colors and delivery methods that included material re-purposing and analog technology. The hand-set type exhibition logo was created using ArtCenter’s Archetype Press. Each printed invitation contained a unique photo curated from student photographs. 

The identity was applied to an exhibition which housed the work of 14 students.

Photography by: Tais Ghelli, Luisa Betancur, and Karlo Fuertes Francisco