For the festival of 2016, Popaganda wanted to start the ticket sale in time for christmas. Eight months before the festival was about to take place and with zero artists being booked. But how do you get someone to pay for an event that might not even take place? For Christmas we consume a lot of money. And with a very social conscious target group we saw an opportunity to inspire into a different kind of consumption associated with the release of the tickets. In a collaboration with Sweden's most fashion conscious charity organisations, Stockholms stadsmission and Emmaus Stockholm, we created the vintage ticket. 50 secondhand garments representing Popaganda-tickets that could be bought in stores. The price varied between 150-400 SEK and all the money went to charity. And yes, this campaign was actually made for real.