Osram – long lasting lights
When I was working for S&J I had the possibility to work on this project under the art direction of Flo Barthelmess and Christoph Hintz.
When I was working for S&J I had the possibility to work on this project under the art direction of Flo Barthelmess and Christoph Hintz.
The idea was to show that Osram lights last longer than you would expect. Therefore we used well known neon lights and changed their appearance slightly. We showed the future ... the characters are old now but the light is as bright as on the first day!
My part was to illustrate the elderly figures and edit the images of the campaign under the art direction of Flo Barthelmess and Christoph Hintz.
The project won an award at the New York Festival 2008 and was nominated for the Cannes Lions 2008.
My part was to illustrate the elderly figures and edit the images of the campaign under the art direction of Flo Barthelmess and Christoph Hintz.
The project won an award at the New York Festival 2008 and was nominated for the Cannes Lions 2008.
