Fiera dei librai, Traditional booksellers' fair
The oldest booksellers’ fair in Italy is nowadays considered not just a traditional and awaited event, but also a role model in order to spread culture and liven up the city.
The new logo is a tribute to our booksellers and most of all to our city. Bergamo has a long tradition of historical libraries who started with a small exhibition of stands set up under the arcade of Sentierone, in the heart of the city.
The visual, designed for 57th edition, represent the moment in which the bookseller makes the best choice for the reader. A magical moment, represented in the symbolic dark room, where the stair is the symbol of a profession where everything require a deep research.