WUKAI Inc's profileLynn Lam's profileKun Ho's profile+1

Campaign / Miniature Still Life

Multiple Owners
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branding Photography art direction Creative Direction shopping mall design Advertising styling campaign identity
Hubindao Shopping Mall 2017 Campaign
Xintiandi, Shanghai, China
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We opted for less commercialized and concentrated on delivering the concept of 'Enriching daily life'. There are two groups of key visuals which described six scenarios individually. Props like figure models, fruits and living objects have been given in witty meanings, in order to create a cheerful and playful atmosphere.





SLOGAN
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branding Photography art direction Creative Direction shopping mall design Advertising styling campaign identity










KEY VISUAL 1
DAILY
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branding Photography art direction Creative Direction shopping mall design Advertising styling campaign identity

SCENARIO 1 - SHOPPING
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branding Photography art direction Creative Direction shopping mall design Advertising styling campaign identity

SCENARIO 2 - BUSINESS
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branding Photography art direction Creative Direction shopping mall design Advertising styling campaign identity

SCENARIO 3 - FOOD
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branding Photography art direction Creative Direction shopping mall design Advertising styling campaign identity









KEY VISUAL 2
GATHERING
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branding Photography art direction Creative Direction shopping mall design Advertising styling campaign identity

SCENARIO 4 - FAMILY
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branding Photography art direction Creative Direction shopping mall design Advertising styling campaign identity

SCENARIO 5 - FITNESS
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branding Photography art direction Creative Direction shopping mall design Advertising styling campaign identity

SCENARIO 6 - PLAY
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branding Photography art direction Creative Direction shopping mall design Advertising styling campaign identity









APPLICATION
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branding Photography art direction Creative Direction shopping mall design Advertising styling campaign identity
branding Photography art direction Creative Direction shopping mall design Advertising styling campaign identity
branding Photography art direction Creative Direction shopping mall design Advertising styling campaign identity
branding Photography art direction Creative Direction shopping mall design Advertising styling campaign identity
branding Photography art direction Creative Direction shopping mall design Advertising styling campaign identity
branding Photography art direction Creative Direction shopping mall design Advertising styling campaign identity
branding Photography art direction Creative Direction shopping mall design Advertising styling campaign identity
Campaign / Miniature Still Life
Published:
WUKAI Inc's profileLynn Lam's profileKun Ho's profile+1
Multiple Owners

Owners

WUKAI Inc's profile
Shanghai, China
Lynn Lam's profile
Shanghai, China
Kun Ho's profile
Shanghai, China

Credits

Lynn Lam's profile
Kun Ho's profile
WUKAI Inc's profile

Project Made For

user's profile
WUKAI

Campaign / Miniature Still Life

We opted for less commercialized and concentrated on delivering the concept of 'Enriching daily life'. There are two groups of key visuals which Read More

Published:

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Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives