Hubindao Shopping Mall 2017 Campaign
Xintiandi, Shanghai, China


We opted for less commercialized and concentrated on delivering the concept of 'Enriching daily life'. There are two groups of key visuals which described six scenarios individually. Props like figure models, fruits and living objects have been given in witty meanings, in order to create a cheerful and playful atmosphere.





SLOGAN











KEY VISUAL 1
DAILY

SCENARIO 1 - SHOPPING



SCENARIO 2 - BUSINESS



SCENARIO 3 - FOOD











KEY VISUAL 2
GATHERING


SCENARIO 4 - FAMILY

SCENARIO 5 - FITNESS

SCENARIO 6 - PLAY











APPLICATION

Campaign / Miniature Still Life
18
474
0
Published:

Campaign / Miniature Still Life

We opted for less commercialized and concentrated on delivering the concept of 'Enriching daily life'. There are two groups of key visuals which Read More
18
474
0
Published:

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