Trifold Postcard Direct Mail Campaign
There were several targeted audiences in this DM campaign including 1) players who had previously attended, 2) players who were already registered (sent them referral coupons) 3) Coaches who had previously attended, 4) Coaches who were connected in some way but had not previously attended, and 5) Coaches from a nation-wide list.
The purpose was to drive registration to summer basketball camps by offering discounts not just for the recipient, but for them to pass along to another athlete or coach.
Post-trade show jumbo postcard
This was a postcard I created to send to current customers as the first notification that the company changed the name of their computer manufacturing division. It was meant to be a teaser.
