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    'This is Our Area' is a TV campaign for HSPC who operate in the Highlands of Scotland. Created in Cinema 4D and made especially for STV, the adve… Read More
    'This is Our Area' is a TV campaign for HSPC who operate in the Highlands of Scotland. Created in Cinema 4D and made especially for STV, the adverts show the landscape and character of the Highlands. Read Less
    Published:
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HSPC TV Adverts
Built in Cinema 4D, these adverts were shown on STV in the Spring of 2017. ​​
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1 Sketches & Storyboarding
Starting with a layout of what will go where, the world began to take shape. The main focus is on the viaduct, and below you can see the early stages of animation. Stand in models were used, along with rough renders of trees and landscaping.
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2 World Building

Starting with a layout of what will go where, the world began to take shape. The main focus is on the viaduct, and below you can see the early stages of animation. Stand in models were used, along with rough renders of trees and landscaping.

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3 Modelling
As the 3D world is set in the Highlands of Scotland, we needed to represent the various areas (without feeling like a tourist!). Below are the processes for some bridges in Inverness, a Viaduct and some farm models. The Highland cow was fun to do, as well as building up the world with a variety of models that were nice from far away, but also detailed closer up. 
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14 Lighting & Textures
Having such a diverse world, the lighting had to be right and the textures complementary to the complexity of the scene.
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5 Final Shots
Having such a diverse world, the lighting had to be right and the textures complementary to the complexity of the scene.
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More to see at elastic
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