Branding exploration for Compound Creative Solutions, a team of creatives from Toronto, Canada. They have a very analytical and logical process for their clients, clearly identifying needs and deliver outstanding branding solutions.

The feel is derived from the idea of molecular compounds, bonding together to create something new, similar to how a creative team works through concepts and ideas. Deep levels of contrast and a simple black and Pantone 877 Silver colour palette bring about an analytical and scientific feel to the brand. The imagery is pulled from familiar atomic diagrams to continue the theme in a very simple and elegant way.