Whiterock | Reid was engaged to develop a region-wide brand and positioning strategy that unifies the four municipalities under one umbrella and provides clarity around the entity that is Frontenac, including the geography and characteristics.
The brand is comprised of the four member municipalities and supports the Economic Development Charter for Frontenac including three key themes: Trips & Trails, Local Food & Beverage, Recreational Lifestyle.
Brand development is a team sport. Whiterock | Reid was chosen as the agency to tackle this project due to our enthusiasm and ability to bring the right pieces to the table. We engaged two in-house designers, in-house copywriting, in-house research as well as external and community resources to meet and exceed the goal of unifying the four municipalities and imbue them with a sense of pride and identity in the new brand.