Beneath the Surface_ilford rebranding
reside on the surface, black and white displays the dimensions of the soul.
To give a new soul to a dead or stagnating brand and extendTo generate a book about the future.

The Ilford brand was once famous for illustrating the power and simplicity of its black and white imagery. Just as “the soul of wit is brevity,” “the soul of elegance is simplicity.” For example, film noir is a classic film genre that relies on the suggestive power of black and white. Typography is a study in on the subtle possibilities of black and white design. Ilford will utilize the power and beauty of this aesthetic and extend it into an imaginative line of products that captures its essential elegance.