Water Fits You
The Sport Life Fitness Club ad campaign shows how aquatic exercises can complement a person’s lifestyle more than any other fitness routine out there. It reads, “Water fits you.” This statement is highlighted by images of obese individuals who are slim and toned beneath the water with bulging bellies from above.
The Sport Life Fitness Club ad campaign shows how aquatic exercises can complement a person’s lifestyle more than any other fitness routine out there. It reads, “Water fits you.” This statement is highlighted by images of obese individuals who are slim and toned beneath the water with bulging bellies from above.
G2 Ukraine
Creative Director — Andrew Ushakov
Art Director — Andrew Ushakov, Konstantin Sen
Copywriter — Andrew Ushakov, Yuri Kabasin
Production:
Gvardiya Film Production House
Executive Producer — Oleg Koshevoy
Props Manager — Kateryna Platovskaya
Props Manager Assistant — Sergey Grekov
Postproduction:
Gvardiya Post
Art Director — Artem Pluzharov
Retoucher — Artem PluzharovProducer — Irina Gaidamaka
Project manager — Alina Danilova
Photoproduction:
Mordererstudio
Photographer — Alexander Morderer
Stylist — Tatyana Roubliova
Google
YouTube
Creative Director — Andrew Ushakov
Art Director — Andrew Ushakov, Konstantin Sen
Copywriter — Andrew Ushakov, Yuri Kabasin
Production:
Gvardiya Film Production House
Executive Producer — Oleg Koshevoy
Props Manager — Kateryna Platovskaya
Props Manager Assistant — Sergey Grekov
Postproduction:
Gvardiya Post
Art Director — Artem Pluzharov
Retoucher — Artem PluzharovProducer — Irina Gaidamaka
Project manager — Alina Danilova
Photoproduction:
Mordererstudio
Photographer — Alexander Morderer
Stylist — Tatyana Roubliova
YouTube
Making OF
