user's avatar
Sportlife: Water fits you
Advertising
Water Fits You


The Sport Life Fitness Club ad campaign shows how aquatic exercises can complement a person’s lifestyle more than any other fitness routine out there. It reads, “Water fits you.” This statement is highlighted by images of obese individuals who are slim and toned beneath the water with bulging bellies from above.
G2 Ukraine
Creative Director — Andrew Ushakov
Art Director — Andrew Ushakov, Konstantin Sen
Copywriter — Andrew Ushakov, Yuri Kabasin

Production:
Gvardiya Film Production House
Executive Producer — Oleg Koshevoy
Props Manager — Kateryna Platovskaya
Props Manager Assistant — Sergey Grekov

Postproduction:
Gvardiya Post
Art Director — Artem Pluzharov
Retoucher — Artem Pluzharov
Producer — Irina Gaidamaka
Project manager — Alina Danilova

Photoproduction:
Mordererstudio
Photographer — Alexander Morderer
Stylist — Tatyana Roubliova




Google
YouTube


Making OF
Sportlife: Water fits you
3.5k
41.1k
226
Published:

Sportlife: Water fits you

The Sport Life Fitness Club ad campaign shows how aquatic exercises can complement a person’s lifestyle more than any other fitness routine out t Read More
3.5k
41.1k
226
Published: