Amazon Fresh
The Brief
Amazon are continuing their quest to provide every service possible to the public. Their latest venture is Amazon Fresh. Local fresh produce delivered straight to your door. This is another step into Amazon being the primary service and goods producer in the world.
The Solution
"Fresh as ...." is a campaign that entertains the audience rather than informs them as the audience is aware of the Amazon brand and what it stands for.
Logo Change
To begin with we wanted to modify the original logo. This could be used company wide to distinguish each different subsection of Amazon.
Social Media Examples
Inter Amazon Promotion
Another form of promotion will involve hijacking other Amazon services in a sense. This can range from very blatant product placement, such as Amazon Fresh delivery vans featuring on the Grand Tour or just in the background of other Amazon Video original shows.
