Do you feel the need for stuffing more video content on your website? The answer is definitely yes if you want to reach a new level of engagement with your target audience. Digital marketing experts have also claimed that content is the king, but there are various types of content and a key aspect of content creation is ensuring that there is engagement with the audience. Video content has been proving its worth in this regard.

Amid Facebook, YouTube, Instagram, Snapchat and now WhatsApp, video content is on a rise. Cisco forecasted that by the year 2019, video content will be a huge determinant of search traffic in the US. Their anticipation of it being 85% of the search traffic may seem high, but at the current rate of increase, it certainly is possible.

Concisely, the reason for the rise in video is expediency. Videos are an easy way to abstract content of all kinds. Today, when the technology has engrossed enough that video content can be easily delivered, people are enjoying it like a cake at a birthday party.

This makes perfect sense when you think about it. Irrespective of where you are, if you have a mobile device, you can access a video. While reading articles and blogs was common in the past, video content has shown a level of superiority on the mobile devices owing to its easy consumption. Getting jarred doesn’t make you lose your place, you don’t often have to zoom in to make sense of what you are seeing. Above all, you have both visual and audio information that can be imbibed easily and quickly by the two senses, rather than just one.

Moreover, videos allow the users to multitask while watching or listening to a video. This eventually allows the users to get information faster on a subject, without having to be fully involved, something that is particularly helpful when following a ‘how-to’ video or to charm the multitask.

Indeed, there are people who prefer content over videos and there will always be a place for it. However, users are shifting towards video content and are demanding for it because they want something that is easy to get involved with.

Besides from video becoming an ideal method for users to imbibe content, it also:

Just like building trust, video content is also remarkable at nurturing an emotional connects with the users. Think of any pronounced, heartrending story that enthuses other people; video content allows you to use music, imaginings, and a great story to associate, which the text content has a very hard time doing.

You can nurture a ‘real’ connection with your users via videos, because it brings in people, places, personalities and things. Instagram and YouTube are able to create online celebrities just because this video format allows a person’s personality to be showcased effortlessly as compared to the other types of content. A business can do the same, forming a bond with a user that will build conviction.

You often have only a few seconds to create engagement and with a text blog or article, it is hard. However, digital market expert believes that with video content, that same short period can have a lot, packed with both audio and visual inputs if you are good at utilizing an enthralling storytelling.

The upshot is that text content simply not it used to be earlier. You need to have more video content on your website if you are expecting to sustain, as more and more users prefer videos over the other methods of content delivery. Not to say that other content types don’t have a place, because they do, but if you don’t include more video content then you are jeopardizing the missing out of conversions that your competition will gratefully take.