Every summer Super Pola Supermarkets has a fruits and vegetables campaign, where we usually share recipes and ideas based on salads. This year, we decided to take a different approach and showcase the best thing you can do with fruits and vegetables for summer: a refreshing, cold, mouth watering…cocktail.
Besides this twist in the usual communication for this campaign, we asked people to get creative and to prepare their favorite cocktails with our fruits and vegetables discounts.
We related the cocktails shapes with known summer icons, the shades, the sun and the waves.
If the heat annoys you, a cocktail refreshes you.
A cocktail a day keeps the heat away.
With a glass in hand, the summer’s a blast.