The traditional concept of ‘potluck’ is a gathering where each guest contributes a dish of food, to be shared. This ‘mix of ideas’ concept is perfect for the coming together of industry professionals to share experience, knowledge and skills at the Potluck conference. 

... visually, we need to create a brand that demonstrates this eclectic gathering while also ensuring that we build a clear and beautiful brand message.

The warmth of a Potluck gathering can’t be beat. We create food filled with love, intention and joy. We are happy to share what we have brought and also excited to see, taste, experience, learn from what others bring.

The Potluck experience is set to engage a broad spectrum of guests – male, female, chef, florist, stylist, planner, designer, photographer etc. Our branding needs to appeal to this audience. And, like our audience, it also needs to be innovative, creative, inspired, adventurous, energised and motivated. We are gathering a specially curated guest list to our exclusive industry conference. They are the best of the best and Potluck is their event.

This wordmark/logo was created to visually represent the bold confidence of the Potluck brand. We are creative visionaries who lead our industry. The font used – Campton Semi-Bold – is strong and confident, and because of the beautiful rounded geometric features, it is also soft and nurturing – providing a balanced logo that can appeal to our wide audience. The underline is used to reinforce our brand themes of confidence and energy whilst also being a subtle nod to the potluck ‘table’ where we place the items we have ‘brought to the table’ to share with one another.

All incredible event photography courtesy of

Melissa Ryan of Marble Rye Photography (@marbleryephoto)