Neweast County Guide
Neweast County
Re-brand of the Essex County.
This was a brief set by my University called ‘Conflict’. For my conflict subject I chose Essex and how it fights against stereotypical characteristics and prejudice from other counties. I first wanted to change the perception of Essex however the stereotypes were too powerful; to an extent Essex had created a negative brand for itself amongst other counties.

Therefore I created a neighbour county which was the opposite of Essex called the ‘Neweast’. ‘Neweast’ is a new county created by myself, it is a middle-upper class county that doesn’t allow any Essex characteristics or stereotypes to live there. ‘Neweast’ is about natural, positive aspects and attributes unlike the negative stereotypes of Essex.

When creating the ‘Neweast’ County I wanted to show all positive contributes that Essex provides that you don’t usually associate with Essex. Therefore I applied the positives of Essex to the new county ‘Neweast’ and got rid of the negative stereotypes associated with Essex. This allowed me to show the audience the scenery, countryside, coastal lines, historic and cultural parts of Essex as the main focal point without the stereotypical views about how Essex people look 
and act interfering. I have created a guide which features different parts of the ‘Neweast’ (Essex scenery) there is also information on education and culture. (Education of Essex) As well website pages to promote the county.
Neweast County Guide
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Neweast County Guide

A graph showing coal production.
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