mauve Funiture is a young and ambitious furniture company located in Constanta, Romania.

The brand caters to a sophisticated target audience, so we wanted to create a brand identity that was elegant and unique. The naming process was quite straight-forward as we were looking for an abstract, yet familiar direction. What makes the name unique and surprising is the spelling (in Romanian "mauve" would be "mov", although the pronunciation would be the same). 

Visually, the logo symbol consists of two m's linked together, which form a recognizable and elegant element. Our color palette consists of gold and purple tones which go hand in hand with the simplicity of the logo.

 Since "Set the Scene" is the company's brand message. 

A frame would be the perfect visual element that would support the idea, applying a level of highlight on the marked item.

Thus a frame will be used as a signature on all visuals.