Creative Directors: Hugo Gallo & Vicente Rodríguez

Under the claim "Let's Celebrate What We Are" we proposed to DYC, the most classical whiskey brand in Spain, not only a new layout, logotype evolution and use of photography, but a new way of communicate and interact with its consumers.

Creating a new channel of communication, @dyctagram, where everybody was invited to join the celebration and share the photographies that they thought better represented the spanish people (streetlife, party -of course-, diversity, frienship...) adding our DYC filter to be part of our online campaign: the best photographies would be part of a traveling exhibition around the country and the main photographies of the outdoor campaign.