- Connect the disconnected, through music & a touch of paper -
Sonic posters are posters that once connected to a celluar device via bluetooth connection, are able to play music with just the touch of the poster. These sonic posters will serve as the pilot of the campaign. The text on each one reads as an immediate action the reader is supposed to take which is of course to touch the posters and hear the music or notes it plays.
Once the participant connects their phone to the sonic posters, the Filtr website will automatically pop up with the first screen displaying the poster itself. The website serves as a informative platform about the campaign. As participants work through the website they will pick up on just what the campaign is about, what brands are involved and just what the end incentive is, which is a personalised stationery wardrobe.
the application will clearly indicate that one needs to make a friend in order to listen to the sonic posters fully.
a few screens showing the sign up process, before you get a pop up informing you of the stationary wardrobe.
STATIONARY WARDROBE
the stationary wardrobe, will be personalised to each individual who signed up with Filtr via the application during the campaign. The idea is that the friendship created on the day they played the sonic posters be continued on paper using the letter pack.
