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Biogen Idec
ICM Munich and BMW World Munich    

A set of interactive chat-assisting installations. Complex data was optimized and designed for easy memorization by a sophisticated audience.

    

Biogen Idec has a clear mission. Develop medication to improve life-conditions of Multiple Sclerosis patients. At pro-fair neurowoche they introduced a new product to their existing range. Our solution: a set of interactive chat-assisting installations. We had to accomplish the balancing act between intuitiveness and legally approved texts-wordy and bulky as known. Complex data was optimized and designed for easy memorization by a sophisticated audience. Information was cleverly packed in a beautiful neuronal network design. We created modern double-screen terminals to accomplish distant effect while concentrating on the actual user.