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    Opportunity: The goal was to redesign the visual appearance of an existing magazine so it will better appeal to the magazine’s target audience. … Read More
    Opportunity: The goal was to redesign the visual appearance of an existing magazine so it will better appeal to the magazine’s target audience. Solution: My research indicated that the audience I would be designing for are elderly adults who live in rural areas of the U.S. These adults raise chickens primarily as a food source. They mostly read the helpful hints section, so that was my chosen article for redesigning. The color palette creates a warm and inviting mood, while the illustrations evoke a homemade aesthetic and allow for some humor. Read Less
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The copy of this magazine was written by Gail Damerow. I do not claim ownership of her work or any affiliation to the Backyard Poultry Magazine.