Sandy Springs Alerts Campaign
For this project the Sandy Springs design team was asked to create a cross-channel campaign to promote a traffic alert and emergency notification service. The ongoing objective is to get as many citizens as possible to register for the service for two reasons:
1. To alert them to road construction that might affect their commute.
2. To have a method of reaching them directly in the event of an emergency situation.
The Name and Logo
After an internal brainstorming session, we selected the name Sandy Springs Alerts as the nature of the service is immediately apparent to the consumer. The color orange was selected for the logo to tie it to the road construction side of the service. We worked an exclamation point into the negative space in the letter A to convey a sense of urgency to the service.
We created the computer and smartphone assets to quickly convey how people can choose to receive the service. Between the logo and this asset, the consumer immediately understands that they can receive alerts about Sandy Springs via email or text message.
Our cross-channel campaign included newspaper advertisements, posters, hand distributed reminder cards, social media posts and an article in our email newsletter, all which pointed people towards our Sandy Springs Alerts webpage. On the P.R. side, we solicited press coverage in the local Sandy Springs newspapers and the Atlanta Journal Constitution.
Web Developer, Graphic Designer