Low budget digital content for Gatorade. Concept: Keep Sweating. This video was the first step of the campaign. After that, we invited people to a landing page where we asked them the reasons why they sweat and train: "Why do you keep sweating?". We chose the most inspiring answers/ reasons, and shared them as a post on Gatorade´s Facebook, but with a little investment so that more people can like it. The post read: "This is Jimena, and this is the reason why she keeps sweating. Like her, cheer her! "