The new AW 13/14 film, directed and edited by Marlon Gervacio of Sugar Films, tells the love story of two wild hearts coming together. Models Donnya Zidan and Robbert Flipse show us the intense love story whilst wearing This is Lily collection of 13/14 and giving us an understanding of the idea behind the collection.
Watch the full video here and take a look at our backstage photos below!
Concept by Lily Houben - Designer of This is Lily and Naomi Fassaert
Directed and edited by Marlon Gervacio of Sugar Films
Styling: Lily Houben and Naomi Fassaert
Directed and edited by Marlon Gervacio of Sugar Films
Styling: Lily Houben and Naomi Fassaert
Hair: Lizzy Heurkens
Make up: Joes Bek.
Models: Donnya Zidan and Robbert Flipse
VFX/colourist that worked on the film was Kevin van Kleef.
Models: Donnya Zidan and Robbert Flipse
VFX/colourist that worked on the film was Kevin van Kleef.
This world is wild at heart and weird on top! Just like Sailor Ripley’s snakeskin jacket in the movie, This is Lily symbolizes individuality and personal freedom. Instead of being dominated by mainstream opinions she runs away on a quest for love. This collection is just like the relation between Lula and Sailor in this weirdo filled movie. ‘A hesitant man is the last thing in the world a woman needs. She needs a lover and a warrior, not a really nice guy!’
Wild at heart is inspired by the movie “Wild At Heart” featuring Nicolas Cage and Laura Dern, a cult movie. Lily calls her collection
“On the run for true love..”
“On the run for true love..”
