Avra Leventi - Corporate Identity
Avra Leventi specializes in interior design and event decoration. Coming from Volos (a small city in Greece), she is greatly influenced by the traditional architecture of the residences on mount Pelion and mostly by the dominant element of nature that defines the area. The olive tree is her favourite plant.
The aim of Avra’s logo has been to express her character and display the parameters that have affected her work. For this reason, the logo has been based on her signature and on chaos which finally leads to absolute order. In other words, chaos symbolizes the thousands of thoughts that flood in the artist’s mind and order symbolizes the final outcome.
For the creation of Avra’s corporate identity several patterns were designed. A palette with the colours of olive, textiles, recycled papers and kraft papers were used. The corporate identity includes (apart from the logo, the professional card, the folder and the notepaper) a calendar for the year 2017, postcards, bookmarks, notebooks, sketchbooks, mugs, badges, cotton bags and client gift boxes.