Soffell is a national mosquito repellent brand in Indonesia. The concept of this project is to make audience stop and think for a moment, what are the other choice they could have in making use of Soffell. Do they want to hold on to mosquito racket or a remote control for the whole evening? Or perhaps for mommies in the kitchen, do they want to enjoy cooking time or busy swatting mosquitoes? And on the third series, do they want enjoy playing computer games or busy scratching their backs from mosquito bites. Other than the objects and slogan, everything else is kept clean and simple so audience could focus on the message without any other distracting elements.